Access Sydney Community Transport Brand Refresh and Website

Access Sydney is a not-for-profit which provides low cost transport and social outings for elderly and disabled members of the community. Plutonium Creative was engaged to develop Access Sydney's visual brand to project a higher degree of professionalism and to bring consistency across all of their communications.

Part of this was the redevelopment of the Access Sydney website. Already developed in WordPress, the old content wasn't SEO-friendly and the site was not responsive. As a result users had difficulty booking or sourcing other information online. With this specific audience in mind the website was redesigned and rebuilt from scratch to achieve WCAG accessibility compliance across desktop, tablet and mobile devices.

A key service provided by Access Sydney is outings and day tours where clients can connect socially with others. These scheduled outings are promoted through quarterly calendars which are published on the website and provided as printed brochures. We redesigned the template for these brochures and Access Sydney staff now update these internally each quarter.