David Sproule Trophies Website

David Sproule Trophies engaged Plutonium Creative to redesign and replace their existing static HTML site.

Many of the trophy and award categories carried by David Sproule Trophies are updated seasonally in line with sporting calendars. This meant that the site had to be capable of quickly and easily updating the range. A drag-and-drop module based WordPress theme was selected for it’s flexibility and ease of use. Page templates were designed and built so that new content could be added in-house by the client.

The site structure was designed with ease of use and search engine optimisation as equal priorities. The site structure is also designed so that electronic direct mail campaigns can be directed to topic-specific landing pages, each designed to maximise queries.

Plutonium Creative also art directed photography of a selection of the trophies for use as hero images on the home page and several of the calls to action. For the product overview and detail pages, images were sourced from the trophy suppliers themselves.


  • Website design and build (WordPress)
  • Product photography
  • Copywriting

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