Smile Dental Team Identity and Website

The brief for the Smile Dental Team identity was to create a clean and simple look and feel. The logo needed to appeal to a range of demographics with a focus on young families whilst providing longevity through a restrained colour palette and typography.

Flyers and brochures were designed for use in marketing in the local area and temporary signage was produced for in-centre popup spaces. A younger take on the Smile Dental Team identity was developed for materials specific to children’s dental care.

The website was developed using the Wordpress content management system with a focus on clearly communicating the full range of services provided by Smile Dental Team. In a market where over 50 percent of users are browsing on mobile devices, the site uses a responsive framework, providing ease of use on phone, tablet and desktop browsers.


  • Visual identity design
  • Website design and build
  • Stationery design
  • Flyer and brochure design
  • Signage design
  • Print management

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